WRAP holds review ahead of ad push

Waste and Resources Action Programme (WRAP), the government body tasked with reducing waste, is reviewing its roster of agencies ahead of a new advertising push next year. It is thought that the business is worth several million pounds.

WRAP has put out a tender document for its advertising, direct marketing, marketing services and public relations accounts. It is thought the statutory review also includes media planning and buying.

WRAP works with agencies including Team Saatchi and Golley Slater. It also added Archibald Ingall Stretton (AIS) to its roster earlier this year, although it is not known if the organisation has a retained media agency.

A spokeswoman confirms the review and says: “Our role is about minimising waste and encouraging recycling and with climate change high on everyone’s agenda it is vital we put less into landfill sites.”

It is thought that AIS has already been tasked with developing a campaign to urge consumers to reduce food waste after being appointed in June. The ads, which will run in the autumn, will aim to raise awareness of the fact that people throw away about a third of the food they buy each year.

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