Norwich Union TV ads introduce new strapline

Norwich Union has dropped its ‘Quote me happy’ strapline as it launches an £8m unified advertising campaign for its life and insurance business. The campaign, which breaks this week, will be focused on the new strapline ‘We just make it easier’.

Norwich Union has dropped its “Quote me happy” strapline as it launches an £8m unified advertising campaign for its life and insurance business. The campaign, which breaks this week, will be focused on the new strapline “We just make it easier”.

The TV adverts, which have been created by Abbott Mead Vickers.BBDO, will focus on how the financial services company aims to support consumers in “choosing, using and staying with Norwich Union”.

The campaign will take a lighthearted look at the things that Norwich Union cannot control as a platform to show the things that it can provide for its customers. The first execution will focus on motor insurance and it will rotate through home, life and investment over a 12-week period. The TV work will be supported by a press and radio campaign and a new consumer website.

The new aligned approach follows research into customer perceptions and expectations of Norwich Union and its products. Norwich Union marketing director Crawford Davidson says: “These insights reflect the very “essence” of Norwich Union and will increasingly underpin our interaction at every stage of the customer journey”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here