COI pulls advertising from social networks

COI has pulled all government adverts from user-generated pages on social networking sites after a host of brands stopped advertising on Facebook last week. The COI’s digital agency I-Level has been ordered not to buy space on personal web pages as part of a long-standing government commitment not to advertise near racist or sexist material.

The move follows last week’s decision by Vodafone, First Direct, Halifax, Prudential, Virgin Media and the AA to pull advertising from Facebook after their campaigns appeared alongside pages promoting the far-right British National Party.

COI, which is one of the UK’s largest advertisers, has an annual spend of about £330m. It has used Bebo, which does not sell advertising on personal pages, and has reportedly received written assurances from MySpace that COI ads will not appear on personal pages.

COI chief executive Alan Bishop told the Financial Times: “We don’t want to exclude use of any of the new social media but we do have to have a very clear idea of what the context is going to be like.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here