Associated Newspapers fills four new marketing roles

Associated Newspapers has boosted its strategic insight team with a number of new appointments. The move aims to improve its understanding of brands and consumer behaviour.

Associated has appointed SABMiller senior marketer Clare Abley to head its strategic insight division. She will be responsible for about 20 staff and will report to group marketing director Linda Grant.

It has also appointed Rachel Cassidy, a former Orange marketer, as senior insight executive, and Gemma Seymour and Jo Green as insight executives who join from TNS and EMAP respectively. All of the appointments are new roles.

The changes come as Associated-owned The Daily Mail and The Mail on Sunday launched an 8,000-strong panel as part of Associated’s high-profile “Modern MidBritain” research.

The publisher says the panel will be of significant interest to marketers and advertisers as it offers “a unique insight into the mindset, attributes and lifestyles of MidBritain”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here