MEN Media halves marketing staff

MEN Media, the publisher of the Manchester Evening News, has axed half of its marketing department and slashed advertising spend in a bid to cut costs.

The daily paper has cut its marketing staff numbers from 12 to six, and will increasingly focus on advertising through its own properties, such as its digital offering Channel M.

The job losses include a number of mid-tier marketers and the paper’s operations manager, although the publisher refused to give further details. The changes will also see marketing and communications director Elaine Derbyshire focus more on corporate communications.

Sports sponsorship manager Steve Wharton and promotions manager Caroline Roberts have kept their roles.

Derbyshire says: “As we are distributing more free papers, it demands a different mechanism.”

She also confirms that the marketing budget has been cut, but will not comment on its future advertising plans.

MEN Media, which is a subsidiary of Guardian Media Group, has undergone a number of redundancy rounds in the past couple of years.

It has also changed the distribution model for the Manchester Evening News, which is now given away free in the city centre.

The paper last month revealed that distribution of free copies has overtaken sales of the paid-for edition. The Audit Bureau of Circulations figures show the paper gave away 92,867 free copies in the city centre each weekday in June. It saw a fall in paid-for sales to about 88,000.

Separately, the Manchester Evening News is expected to win exclusive rights to distribute a free evening newspaper at Manchester Piccadilly station, as revealed on This follows News International’s decision not to bid for the contract.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here