MEN Media halves marketing staff

MEN Media, the publisher of the Manchester Evening News, has axed half of its marketing department and slashed advertising spend in a bid to cut costs.

The daily paper has cut its marketing staff numbers from 12 to six, and will increasingly focus on advertising through its own properties, such as its digital offering Channel M.

The job losses include a number of mid-tier marketers and the paper’s operations manager, although the publisher refused to give further details. The changes will also see marketing and communications director Elaine Derbyshire focus more on corporate communications.

Sports sponsorship manager Steve Wharton and promotions manager Caroline Roberts have kept their roles.

Derbyshire says: “As we are distributing more free papers, it demands a different mechanism.”

She also confirms that the marketing budget has been cut, but will not comment on its future advertising plans.

MEN Media, which is a subsidiary of Guardian Media Group, has undergone a number of redundancy rounds in the past couple of years.

It has also changed the distribution model for the Manchester Evening News, which is now given away free in the city centre.

The paper last month revealed that distribution of free copies has overtaken sales of the paid-for edition. The Audit Bureau of Circulations figures show the paper gave away 92,867 free copies in the city centre each weekday in June. It saw a fall in paid-for sales to about 88,000.

Separately, the Manchester Evening News is expected to win exclusive rights to distribute a free evening newspaper at Manchester Piccadilly station, as revealed on marketingweek.co.uk. This follows News International’s decision not to bid for the contract.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here