Nicotinell has signed a deal to become an official sponsor of the Football League. The agreement will run for two years and will include Nicotinell products being sold at grounds.
A campaign will support club communications around the smoking ban and will provide advice and incentives for fans giving up.
A website – www.keepthefire.co.uk/football – has been created for fans pledging to quit, which will include a “giving-up” league for each division. Fans will be
awarded points depending their progress.
At the end of the season the two clubs at the top of each division will be awarded a cash prize. The top two clubs in the Championship, for example, will be awarded £30,000 and £15,000 respectively, and will provide training sessions for 30 or 15 fans.
Lord Mawhinney, the League’s chairman, says the deal is part of the League’s strategy of getting more families and young fans going to watch their local club in a healthy environment.