OFT calls time on 1p flight ads

The Office of Fair Trading (OFT) has taken action against 13 airlines that do not include all charges and costs in their advertised price. The move will signal the end of low-cost airlines advertising 1p flights.

The OFT has received undertakings from all airlines involved, including easyJet, BMI Baby and Thomsonfly, to include all costs in their advertised price and 11 other airlines have already changed their adverts and websites to include fixed, non-optional cost.

The OFT says Aer Lingus and Ryanair have technical issues preventing them making changes to their website booking process immediately, but it is satisfied the changes will be made shortly.

In a co-ordinated move, ABTA, The Travel Association, has fined and reprimanded several members for the same type of misleading pricing.

Sean Williams, OFT executive director, says: “Misleading pricing not only undermines consumer confidence but also distorts competition and we will enforce the law enthusiastically where we find that consumers have been misled.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here