Setanta set to launch Arsenal FC digital TV channel on satellite

Setanta Sports, the pay-TV sports broadcaster, is launching a branded digital television channel with Arsenal Football Club.

The pair are in final negotiations over the deal, which will see the club become the latest Premier League side to launch a fan-based channel.

Rival clubs Chelsea and Mancester United already have cable and satellite channels and Liverpool FC is launching a service in the autumn (MW April 19).

LFC TV will be distributed exclusively in the UK and Ireland through Setanta and will be added to the Setanta Sports Pack on satellite for no extra charge to subscribers.

It is thought a similar three-year deal is being sought with Arsenal. An industry insider says the club has already received a budget to provide programming and content for the service.

Arsenal already offers a TV-style service over broadband but was granted a television broadcast license for Arsenal TV in May this year.

Setanta already distributes channels for Glasgow teams Rangers and Celtic. It is also believed to be in talks with a number of other football teams about TV services.

Setanta has launched an aggressive marketing campaign to support it subscription packages, which include live Premier League football for the first time this season breaking rival BSkyB’s stranglehold on the rights.

It is targeting existing Sky Sports subscribers to bolt on its subscription, which costs up to £9.99 a month as well as new sports customers. It is understood that Setanta hopes that fan-based channels and services will differentiate its offering.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here