ELSPA backs call for government to support games industry

ELSPA, the Entertainment and Leisure Software Publishers Association, has declared its support for Eidos chief executive Jane Cavanagh, who said in an interview with games industry trade magazine MCV that the games industry is “not being taken seriously” by the Government because it fails to offer developers enough incentive to operate in the UK.

ELSPA says the UK computer games industry, which employees around 22,000 people, has slipped to fourth place behind Canada, the US and Japan as one of the world’s creative development and publishing superpowers, meaning developers are choosing alternative locations to the UK for their studios “at the expense of British industry and jobs”.

Eidos recently announced the launch of a new Canadian studio in Montreal, creating 350 jobs, where the UK games company has received support to establish the studio.

Cavanagh said a 37.5% contribution towards development salaries was “a huge incentive” and said the games industry in the UK should receive similar incentives to those enjoyed by film studios to encourage development in the UK.

ELSPA director general Paul Jackson says: “Jane’s comments reflect the very serious position the industry finds itself in. ELSPA has been engaging with the new Brown government on this issue via the Department for Culture, Media and Sport and Department for Business, Enterprise and Regulatory Reform. Our impression is that the Government understands there is a serious problem here and we have been invited back to discuss the issue further.

“However, we are wary that historically UK governments have never really given us the support we require when compared with other industries in our sector. It is therefore up to this new administration to reverse the failings of the past and fully support the games industry at this difficult time.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here