VisitBritain will ramp up promotion of rural tourist attactions after receiving a £1m boost from Culture Secretary James Purnell (pictured). He announced the plans today to increase visitors to Britain’s countryside.
The national tourist body will receive £750,000, which will be supplemented by £250,000 from existing budgets, to fund the campaign. English bed and breakfasts, caravan parks and entertainment venues such as the Royal Shakespeare Company in Stratford-upon-Avon will benefit from the activity, scheduled to begin this weekend.
The campaign will include print advertising and a TV campaign as well as and online marketing and brochures. The TV ad will be created by Farm with online handled by Steak Media and press by Front Ideas.
Purnell says: “Britain is open for business. This cash injection from Government and VisitBritain will help promote England’s many great destinations. You don’t need to go far to have a great day out. And we’ll be making sure that overseas visitors are reminded just how much there is to do in Britain.”