Bose, the sound equipment company, has appointed Direct MediaCom to its £11m UK media planning and buying account following a five-way pitch. The WPP-owned agency triumphed over Carat in a final round.
Incumbent of ten years Tri-Direct, MediaVest Manchester and Brilliant Media were also involved at an earlier stage. Bose called the review in May.
Bose produces a range of home cinema, music and loudspeaker systems and launched its first UK standaone store in October last year.
Direct MediaCom is the UK’s largest direct media company and will handle both offline and online direct media.