BT launches directory services promotion

BT is promoting its three directory services – The Phone Book, 118 500 and bt.com/thephonebook – in a new outdoor campaign that breaks this week. It is the first time the company has marketed the three services together.

The campaign introduces a new strapline – “When making the right call matters” – which BT says “stems from The Phone Book being about more than just finding numbers – it’s about helping you make your decisions”.

The posters, which were created by BT’s consumer advertising agency Abbott Mead Vickers.BBDO, will run on and inside buses and taxis, by the roadside, in petrol stations and on rail platforms. The idea is to catch people at a “time of need”, such as when they are travelling home and thinking about going out for dinner.

AMV won BT’s consolidated 40m consumer account in 2005 (MW June 2, 2005) and is the agency behind the series of ads featuring thirty-something character Adam, played by My Family actor Kris Marshall (MW October 20, 2005).

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here