Sharwood’s, the Premier Foods-owned brand, has appointed Manchester-based full-service agency Code Computerlove to revamp its online strategy.
Code Computerlove has developed a website for Sharwood’s that aims to inspire consumers to use Sharwood’s products in their daily cooking and to improve users’ online brand experience.
Code Computerlove has used Web 2.0 technologies for the site and has incorporated a social networking element. Website visitors will be able to share recipe ideas, rate recipes, take part in surveys and provide feedback on the Sharwood’s product range.
Sharwood’s brand manager Sandrine Pirovano says/ “Changes to the site support the evolution of Sharwood’s brand proposition, from a single product focus to an emphasis on creating fresh meals with our entire range.
“There’s more meal inspiration, tips and recipes all designed to reinforce Sharwood’s food credentials, understanding and know-how. There’s even a section to answer questions as to why a meal didn’t go to plan.”
The revamped site will be supported with display and e-mail campaigns.
Code Computerlove clients also include BUPA, HMV and Kimberly-Clark.