DMA joins initiative to promote B2B marketing communications

The Direct Marketing Association (DMA) has teamed up with six other trade bodies, including the Internet Advertising Bureau (IAB) and the Institute of Sales Promotion (ISP), to raise the profile and standard of business-to-business marketing communications in the UK.

The joint initiative, to be called the B2B Best Practice Alliance, will cover 14 areas of B2B marketing and also includes the Institute of Direct Marketing and The Market Research Society, as well as eight DMA councils.

Steve Dyer, managing director of Clockwork IMC and a member of the DMA B2B committee, is leading the initiative.

DMA chairman Rosemary Smith says: “The wealth of expertise and knowledge that such and alliance can bring to the table will create a truly comprehensive set of best practice guidelines in the B2B arena.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here