Fiat to promote Perosino to global marketing role

Fiat is set to hand marketing communications chief Giovanni Perosino its top global marketing role after Steve Norman’s move to rival Renault.

Industry sources say Perosino, Fiat’s worldwide marketing communications director, is already handling most of Norman’s responsibilities and is expected to be promoted to the role of worldwide marketing director for the Fiat brand in the coming weeks. Perosino is thought to be close to chief executive of the Fiat brand Luca De Meo.

It emerged last month that Norman was leaving Fiat after three years to join Renault as senior vicepresident of global marketing, as first revealed on Norman, who starts on September 10, replaces Benoit Marzloff, who is stepping down from the French car-maker after 37 years.

Norman joined Fiat as managing director of Fiat France in 2004. He was made worldwide marketing director for the Fiat brand a year later (MW August 4, 2005).

Norman, who has also worked for Rover and Volkswagen, will report to executive vice-president of sales and marketing Patrick Blain in his new role. Renault promoted Blain, who was previously senior vice-president for Europe, to its top global sales and marketing role at the end of 2004 (MW January 6, 2005).

Norman and Perosino have helped mastermind a turnaround that has seen Fiat bounce back from the brink of bankruptcy. The global marketing team has won a host of marketing awards in Italy in the last year for its contribution.

The duo have overseen several advertising pitches in the last year and handed UK incumbent Krow the £14m pan-European advertising account for the company’s Grande Punto model at the end of last year (MW December 7, 2006).

A Fiat spokesman says no decision on Norman’s replacement has been made.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here