Morrisons ad’s future is uncertain due to E.coli outbreak

Morrisons’ advertising campaign, extolling the freshness of its produce, has been left in doubt following an outbreak of E.coli alleged to have been caused by cold meat sold in two of its stores.

The outbreak has killed one woman and left seven people seriously ill.

A decision has yet to be made on whether the ads, featuring actress and television presenter Denise van Outen will run next week. A spokeswoman says the television advert did not run last week and had not been scheduled to run this week but was unable to confirm whether the ads are planned to run in the foreseeable future.

It is understood the supermarket group will review its advertising as more information on the source of the E.coli becomes available.

One retail analyst says that the supermarket should suspend its campaign until the results of an investigation by the Public Health Protection Unit has been concluded. The company has withdrawn sliced cold meats from two stores in Paisley, Scotland, as a precaution.

The supermarket giant launched the campaign,created by Delaney Lund Knox Warren, last month as part of its £450m investment in new stores programme and rebranding.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here