Rowan lands cosmetic surgery business

Rowan Marketing, the Cheshire-based integrated agency, has been appointed to handle the direct marketing account for Transform Medical Group, the UK’s largest cosmetic surgery provider.

It is understood that Rowan was handed a project following a four-way pitch earlier this year but that the agency has now been appointed to handle the business on a retained basis.

Transform’s direct and database marketing manager Adam Johnson says the agency will “deliver a programme of direct marketing designed to optimise the potential of our existing database of current and prospective customers”. It is thought that Transform previously handled its direct marketing in house.

Transform unveiled a new advertising strategy earlier this year following a review of its marketing (MW April 26). Sales and marketing director Gary Nicholls, who was appointed in December last year, is spearheading a more targeted, segmented approach to the group’s advertising to build awareness of the services it offers.

He slimmed down the group’s agency roster by taking its website, PR, DM and database management in house. He also retained Manchester-based Pravda to handle advertising, and M2M for media planning and buying, although he said in April he would review this “in time”.

Transform appointed Cheeze, the digital agency owned by Ben Langdon’s Digital marketing Group, to handle its online strategy last month (MW July 26).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here