The bare-faced cheek of the poster nickers

The promotional campaign for an upcoming play at the West Yorkshire Playhouse is certainly attracting attention, but maybe not of the kind that the theatre would ideally like.

The play is the story of the infamous lothario Casanova but, in a twist to usual interpretations of the story, the titular protagonist is being played by a woman.

The posters the Playhouse is using to advertise the play, which runs from September 7-19, recreate photographer Martin Ellis’ 1976 “Tennis Girl” image with a woman in period costume. The trouble is, when the theatre opens in the morning it has become a regular occurrence that the poster that was put up the previous day has gone the way of the others before it – it’s been stolen.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here