Fujitsu Siemens Computers has appointed Creative Direction Consultants to handle its integrated advertising account. The Berkshire-based agency won the business following a pitch against a number of undisclosed agencies.
The agency, which already works with technology brands Microsoft, Cable & Wireless and PC World, will handle advertising, direct marketing and digital for Fujitsu Siemens.
Fujitsu Siemens previously worked with a roster of agencies but head of marketing operations David White says: “Our strategy is to consolidate this marketing activity into one agency to maximise alignment, consistency and spend.”
Creative Direction’s business development director Patricia Harris adds: “Fujitsu Siemens is a well respected brand that is making massive strides in the area of green and responsible computing, an increasingly important issue for companies.”