Marketing chief Hytner to quit Barclays for Top Up TV

Barclays group marketing director Jim Hytner has quit the high street bank after nearly three years in the role to join Top Up TV as commercial director.

Hytner, who controls a £350m marketing budget at Barclays, is expected to remain at the group until November when Deanna Oppenheimer, UK banking chief operating officer, will take over the marketing function.

It is understood that Hytner’s new role will be board level and that he will be responsible for expanding the commercial opportunities for Top Up, which has received a boost with services such as Setanta Sports joining the Digital Terrestrial Television (DTT) line-up.

It is understood that he will work closely with David Chance, one of the Top Up TV founders, who he previously worked with at BSkyB. Chance co-founded the service, which operates pay-TV channels on the DTT platform shared by Freeview, in 2003.

Hytner joined Barclays in late 2004 from ITV, where he was marketing director, to replace Simon Gulliford. Hytner has been credited with the rebranding of ITV in the wake of the merger of franchises Carlton and Granada.

He added group brand responsibilities after just over a year at Barclays (MW February 16, 2006) and during his tenure he reviewed the media planning and buying out of Starcom into Walker Media, although he kept Bartle Bogle Hegarty on board for advertising duties.

It has been thought for some time that Hytner, also a former Five marketing director, was keen to return to the media sector. Last month, he ruled out a return to ITV as commercial director.

Hytner was unable for comment as Marketing Week when to press.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here