DMS restructures to focus on cross-media sales

Digital Media Sales is restructuring its sales operations to capitalise on cross-media opportunities. The sales house, whose clients include digital TV channels, outdoor and mobile media companies, says it follows a successful pilot earlier this year.

Digital Media Sales (DMS) is restructuring its sales operations to capitalise on cross-media opportunities. The sales house, whose clients include digital TV channels, outdoor and mobile media companies, says it follows a successful pilot earlier this year.

It is disbanding silo-based sales teams and restructuring to sell across media disciplines by agency or client sales portfolio. It will allow agencies to have a single point of contact at DMS.

Managing director John De Napoli (pictured) says: “Cross-media sales are the future. When you have a channel mix that allows advertisers to combine TV, broadband and digital out of home on their schedule, and get the maximum return and exposure from their creative assets, then you need a structure to make sure it is as easy as possible to buy from you.”

The test phase rolled out in May and June this year using credit card brand Tuxedo, anti-mosquito product Arnywear and Bingo.com and ran across digital TV, outdoor and broadband channels.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here