Gambling TV ads under new threat

Gambling companies looking to take advantage of the deregulation of gambling advertising when the Gambling Act 2005 is introduced on September 1 have been hit by another setback.

Broadcasters are being forced to draw up guidelines advising gambling companies about what content will be acceptable in Northern Ireland, where the new Act is yet to be adopted.

Gambling and betting companies that have already created television commercials ready for September 1 may find their advertising will have to be remade in order to be acceptable for broadcast in Northern Ireland.

Chris Hackford, legal spokesman for the Institute of Practitioners in Advertising (IPA), says: “It is up to the broadcasters to decide what they are willing to air but the legal advice is that gambling companies can say what their services are in Northern Ireland but may not invite people to subscribe money, or money’s worth.”

This latest comes after broadcasters admitted to the IPA that they are unable to prevent ads being aired in Northern Ireland meaning many companies would be unable to run national TV campaigns. The issue does not affect ITV1.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here