National Savings and Investments (NS&I) is launching many of its products in high street retailer WHSmith. It follows the retailer’s deal with the Post Office to promote its financial services products earlier this year.
WHSmith will now offer a range of products, including Premium Bonds and inflation-beating savings schemes, in its 400 high street stores in November. A campaign to promote the deal is expected in April next year.
The products will also be trialed in a further 20 WHSmith Travel stores in airports and railway stations. Customers will be encouraged to pick up details in-store and invest via the phone or online.
The move is part of a strategy to market its products through partners that make it easy and convenient for people to save and invest while shopping. It adds that over 1.2 million people visit a WHSmith high street store every day.
WHSmith revealed in April plans to open Post Office franchises in 70 of its 540 high street stores in a bid to curb declining sales.