Mattel sues ‘pornographic Barbie’ website

Barbie

Mattel has filed suit against a pornographic website over claims it is illegally using the Barbie trademark and damaging the company’s good name. The US toy giant says that chinabarbie.com is trying to use the brand’s positive image to attract users.

The lawsuit, which it filed on Tuesday in New York, states that Mattel has registered trademarks to protect the Barbie range, which has sold more than a billion dolls across the globe. It is seeking unspecified damages.

The chinabarbie.com site says she is a 34D-22-33 “cordial young lady” who has sat behind the desks of some of the world’s leading investment banking firms and advertising agencies before embarking on a career in pornography.

The website is registered to a company called Global China Networks and is operated by Terri Gibson, a US citizen. It has sold memberships to customers around the world.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here