Npower ‘buys’ stars for ‘out of this world’ campaign

npower

Npower, the RWE-owned energy brand, is claiming a world first after buying a constellation of stars as part of its new brand postioning as “Britain’s brightest energy company”.

Npower, which has named the constellation after itself, claims to be the first brand to “star-vertise” and aims to show it is using “creative and innovative advertising”.

The energy company has worked with the International Star Registry to identify the “npower constell- ation”. It is in the southern region of the constellation Hercules near Ophiuchus.

The company says it comprises 628 individual stars that form a starry outline depicting the npower logo. Npower claims it is visible above the UK on a clear night during summer.

Npower head of customer marketing Kevin Peake, says: “The star advertisement is an innovative campaign that npower designed to celebrate our new brand positioning – ‘Britain’s brightest energy company’. This campaign is, literally, out of this world.”

Trevor Beattie, co-founder of Beatty McGuiness Bungay, npower’s advertising agency, adds: “We have discovered a new media platform: starvertising.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here