YouTube launches “transparent” adverts

You Tube

YouTube, the Google-owned user generated content site, is launching advertising on its videos for the first time today (August 22). The site has introduced a new format of “transparent” ads that appear on the bottom of videos.

The ads are overlayed over the video but only take up 20% of the screen at the bottom and appear 15 seconds after the clip has started. The ads will run for about ten seconds but viewers can make them disappear by clicking on them.

The launch is seen as a significant step forward for the site, which needs to make money out of its content without upsetting its massive audience. It is understood Google believes that this method will please viewers and offer advertisers an useful marketing platform.

The ads will only appear on content provided by “selected” partners and not on videos uploaded by individuals for an initial period but it aims to make the format available to around 1,000 partners, which will include members of the public over the long-term. The ads can be targeted by genre, demographic and gepgraphy and day part.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here