John Ayling wins Tio Pepe Dining Club media account

John Ayling & Associates has been appointed to handle the media planning and buying for the launch of the Tio Pepe Midweek Dining Club.

John Ayling & Associates has been appointed to handle the media planning and buying for the launch of the Tio Pepe Midweek Dining Club. The sherry brand has launched the club in association with The Rocket Marketing Group.

The agency, which already works with Tio Pepe-owner Gonzalez Byass, won the business without a pitch. The agency is now developing a campaign to support the club, which offers members savings on restaurant bookings to encourage diners to eat out midweek.

The Rocket Marketing Group managing director Andy Huggins says: “The new club will provide members with a range of savings nationwide and will bring significant extra midweek business to the participating restaurants.”

Members will receive special offers and promotions through a 340-page directory and a 12-month membership. It will cross-promote Tio Pepe with many restaurants offering free samples.

Jeremy Rockett, marketing director for Gonzalez Byass in the UK, says the club is a good way to “raise awareness” of the brand while linking it with top quality restaurants.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here