Ofcom research reveals over-65’s internet boom

Pensioners are spending more time online than any other group of users according to research from broadcaster watchdog Ofcom. The UK Communications Market Report, released today (August 23) found that over-50s now account for 30% of all time spend online.

The “Silver surfers” – aged 65 and over – spend an average of 42 hours per month on the internet, compared with 37.9 hours among 18 to 24-year-olds.

The report also shows that internet is also becoming more popular with women, with females between the ages of 25 and 49 years old accounting for more than half the time spent online in that age group.

Figures show the internet saw a 158% increase in average daily use between 2002 and 2006, while television dipped by 4% and radio by 2% for the same period. The increase in internet use is reflected in advertising spend; online advertising revenue leapt by 47% from 2005 to 2006, to exceed £2bn.

Television advertising dropped from £4.82bn in 2005 to £4.59bn in 200 and radio advertising revenue continued to decline, falling from £485m to £437m. In the past five years, radio advertising spend in the UK has dropped by more than 14%.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here