VisitBritain pushes ‘Made for summer’ English countryside

VisitBritain is encouraging people to visit the English countryside by claiming it is “Made for Summer”. The press campaign aims to combat the negative publicity surrounding security alerts, foot and mouth disease, flooding and bad weather.

The campaign is part of plans announced by Culture Secretary James Purnell to ramp up support for the rural areas. The tourism body received a £1m boost to create the campaign.

Front, the Sheffield-based agency, has developed the series of press ads as part of the Rural Escapes campaign.

Full colour executions with the strapline: “Made For Summer” will run in the national press that will provide ideas for making the most of the countryside such as cycling in the New Forest or strolling on Northumbrian beaches.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here