VisitBritain pushes ‘Made for summer’ English countryside

VisitBritain is encouraging people to visit the English countryside by claiming it is “Made for Summer”. The press campaign aims to combat the negative publicity surrounding security alerts, foot and mouth disease, flooding and bad weather.

The campaign is part of plans announced by Culture Secretary James Purnell to ramp up support for the rural areas. The tourism body received a £1m boost to create the campaign.

Front, the Sheffield-based agency, has developed the series of press ads as part of the Rural Escapes campaign.

Full colour executions with the strapline: “Made For Summer” will run in the national press that will provide ideas for making the most of the countryside such as cycling in the New Forest or strolling on Northumbrian beaches.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here