Former Abbey marketer takes leading role at Threadneedle

Threadneedle Investments, the American Express-owned asset management company, has appointed a former Abbey National marketer as it new marketing director.

Susan Cross (pictured) will drive through Threadneedle’s global marketing strategy as the financial services company looks to expand its geographic reach.

Cross will also be a member of the company’s distribution membership team and will report into head of distribution David Gasparro.

Cross is understood to be a replacement for Denis Tümbult, who has left the company.

She previously spent six years at fund management company GAM.

Prior to that, Cross was director of wealth management strategy for Abbey National.

The appointment of Cross comes as Threadneedle Investments reviews its advertising and communications business (MW June 28 2007). It is also thought to be reviewing its overall brand strategy and marketing mix.

Threadneedle was founded in 1994 and manages assets for a wide range of clients, like pension funds, insurance companies and private investors.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here