Gaming company Victor Chandler has signed a six-figure deal with specialist horse racing channel, Racing UK, to sponsor its coverage of the Grand National and 11 other big race meetings.
The 12-month deal gives Victor Chandler exclusive rights to promote its sport betting brand, VC Bet, across Racing UK and its website and teletext properties along with racecourses the sponsored meetings are being broadcast from.
Key meetings the sports betting brand will sponsor include the Cheltenham Festival, Epsom Derby and Glorious Goodwood. Racing UK was launched in 2004 and is available on Sky and Virgin Media.
It mainly attracts racing purists, who are offered benefits such as free admission to selected race days as part of their subscription.
Victor Chandler is a Gibraltar-based gaming company which was founded in 2004 and now claims to have customers in over 160 countries across the world.