Victor Chandler agrees TV sponsorship deal with Racing UK

Gaming company Victor Chandler has signed a six-figure deal with specialist horse racing channel, Racing UK, to sponsor its coverage of the Grand National and 11 other big race meetings.

The 12-month deal gives Victor Chandler exclusive rights to promote its sport betting brand, VC Bet, across Racing UK and its website and teletext properties along with racecourses the sponsored meetings are being broadcast from.

Key meetings the sports betting brand will sponsor include the Cheltenham Festival, Epsom Derby and Glorious Goodwood. Racing UK was launched in 2004 and is available on Sky and Virgin Media.

It mainly attracts racing purists, who are offered benefits such as free admission to selected race days as part of their subscription.

Victor Chandler is a Gibraltar-based gaming company which was founded in 2004 and now claims to have customers in over 160 countries across the world.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here