East Coast train operator GNER is launching a campaign this week in a bid to highlight the environmental benefits of travelling by train. It urges frequent flyers “to take a break from flying”.
The ad campaign, the first work from its new agency CDP, features the strapline: “Same Trip. Different Journey” and will run until November.
It will run across print, outdoor and online media and target travellers in Newcastle and Edinburgh who regularly fly to and from London.
The promotional drive will be supported by experiential activity at Newcastle station with a “turfed” area of green grass on the concourse to highlight the green advantages of train travel.
The campaign will also utilise banner ads showing a plane taking off under the caption: “Wa-hey, look at that carbon go!”