Radio Times will embrace user-generated content (UGC) on its website as part of its social networking content. The move is part of BBC Magazines’ heavy investment in online activities.
The radiotimes.com site will encourage users to interact to rate TV shows, contribute to blogs and participate in forum debates.
The new feature will sit alongside the site’s free searchable database of over 24,000 movie reviews; blogs, such as Why We Watch certain TV shows and The Best of the Web; and its 14-day listings across 350 channels.
To supplement the magazine’s existing listings, the Radio Times website also provides full details of shows available online, for instance on five.tv and 4OD. The site also recommends UGC clips from sites such as YouTube, GoFish and youare.tv.
Marcus Arthur, managing director, digital media at the BBC, says: “The past six months have seen tremendous growth and technological change for our online brands as they embrace the Web 2.0 world, and we are heavily investing in digital.”
BBC Magazines websites also include TopGear.com, which has user and celebrity blogs, video clips and daily news updates, and BBCgoodfood.com.