The Manchester Evening News suffered one of the biggest downturns in circulation across the regional press in June, as the effects of its new distribution model continue to impact on the paper.
East Coast train operator GNER is launching a campaign this week in a bid to highlight the environmental benefits of travelling by train. It urges frequent flyers “to take a break from flying”. The ad campaign, the first work from its new agency CDP, features the strapline: “Same Trip. Different Journey” and will run until […]
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EasyJet has appointed Publicis to its roster with a brief to handle its pan-European account, which includes its £15m UK advertising business. It is not clear how the appointment affects its relationship with pan-European agency Ogilvy Group. It is understood that Publicis in London will play a key role on the business alongside its German […]
NHS Direct, the patient helpline, has appointed Abbott Mead Vickers.BBDO and PHD to develop a £2m campaign to promote its phone service. It follows a three-way pitch against teams of WCRS and Carat and St Luke’s and Experience. The agencies will now work on a TV and press campaign that will focus on the phone […]
The UTV Group has announced a 4% increase in operating profits to £13m from £12.5m last year despite a disappointing performance from its Irish and Scottish radio stations.
Unilever UK has restored the beef to Bovril three years after it was removed over concerns about BSE in the UK. The “beef tea” is returning to stores now with new packaging to highlight the change. The packaged goods giant decided to return to its original recipe after the ban on British beef exports was […]
Transport for London has launched the first branded Oyster card as part of a campaign to support the Tutankhamun and the Golden Age of the Pharaohs exhibition at the O2.
Specsavers, the high street opticians, is reinforcing its position in Celtic rugby by extending its sponsorship of Magners League match officials and launching the Specsavers Fairplay League to encourage players to be more disciplined. The new league will reward the best disciplinary record with the club with the fewest red and yellow cards at the […]
As job-hunting graduates spill out of universities they are, once again, flocking to the marketing industry, which now has to make sure it keeps hold of them, says Scott Knox
With a new media agency, a promotional collaboration and TV sponsorship, Tio Pepe is making strides as a white wine alternative. But how long will the repositioning take? asks Rupi Gohlar
The battle of the sexes is not over yet. Californian researchers have affirmed that women do certain things better than men – if a tasty reward is involved
As the integration of e-mail, direct mail and search marketing gathers pace, DM agencies are best placed to interpret the data involved and send out quality, targeted messages. By David Reed
Brands that relate field marketing to some failed venture from years ago need to have a rethink – Steve Hemsley explains how experiential agencies have honed their methods and technology
Without a shadow of a doubt the Net is one of the most exceptional technological revolutions of the past 50 years. Yet I believe it will never replace traditional media such as newspapers. While the Web has become part of everyday life, it is – especially in the business world – a functional tool. City […]