Nitro is understood to be “actively” hunting a number of UK acquisitions in order to build its London agency to the same size as its New York and Shanghai offices. The London agency has around 80 people in London, but it is understood to be keen to achieve a “critical mass” by doubling in size. […]
Changed man to lead Nokia’s transformationNokia has turned to a familiar face to fill its top UK marketing role – Will Harris, who introduced the O2 brand to the UK. He joins the world’s biggest handset manufacturer in October, as first revealed by marketingweek.co.uk last week.
Cadbury Schweppes is launching an Omega-3 variant of its Bassett’s Soft & Chewy multi-vitamin pastilles in response to the growing consumer demand for the supplement.
Kraft Foods has been banned from using the claim that Dairylea Lunchables are “Packed with Good Stuff” by the Advertising Standards Authority (ASA). It follows complaints from three people that the strapline made the range sound healthier than it is given some products are high in salt and saturated fat. The claim was made in […]
Gavin Miller, the former Universal Pictures Home Entertainment and Capital Radio marketer, is launching a marketing consultancy. The new agency will be part of strategic marketing network NXO. Miller, who was previously marketing director at Universal, will focus on the technology, media, telecommunications and entertainment. Connect NXO will provide a strategic marketing consultancy service to […]
Unilever has been undergoing something of a facelift for a number of years, starting with the Path to Growth strategy that was introduced in 2000, which saw it shrink its 1,600 brands down to just 400 and cut thousands of jobs. But when Patrick Cescau took over from Niall FitzGerald as chief executive in 2005 […]
MyTravel group marketing director Tim Marsden is leaving the company without a job to go to just months after its merger with Thomas Cook. It follows a major restructure of the two companies’ marketing teams. Marsden was the last senior MyTravel marketer at the company and his departure sees all of the main roles filled […]
Royal Philips Electronics is planning a major design and fashion-led campaign to support the launch of its new Aurea LCD television. The strategy is part of a move by the company to move away from its traditional stance of focusing on the technical benefits of its products towards a lifestyle positioning. The company plans to […]
Volvo has promoted direct marketing chief Anita Fox to its top UK marketing role. She replaces Paul Walder, who has joined the global marketing team in Sweden. Fox was previously direct marketing manager, and takes on Walder’s former role of head of marketing communications. She reports to UK managing director Stuart Kerr. Walder becomes global […]
Retailers have hit out at Coca-Cola’s new functional drink Diet Coke Plus, saying it is “too niche” and is unlikely to have an impact on the carbonated drinks market, just weeks before the drink is due to be launched. Diet Coke Plus is expected to be supported by a major campaign, and insiders are concerned […]
Smart, the Mercedes Car Group-owned small car brand, is overhauling its marketing strategy with the launch of a digitally-led campaign to support its ForTwo model. The work is the first major marketing activity from Smart this year and the first from newly-appointed agencies Abbott Mead Vickers-.BBDO and the Zulu network. A press, poster, radio and […]
The European Commission (EC) is launching an anti-obesity drive targeting football fans ahead of next year’s UEFA European Championship. The EC has been offered 30-second half-time advertising slots during qualifying games and the tournament itself, which takes place in Austria and Switzerland next summer. It has appointed Abbott Mead Vickers.BBDO to create the ads after […]
Jaguar’s S-Type replacement, the XF, poses a serious threat to rival marques BMW, Audi and Mercedes-Benz, according to motoring experts. The new premium saloon will be unveiled at the Frankfurt International Motor Show next month and goes on sale in the UK next year.
Unilever Foods is gearing up for a major push into functional foods with the launch of several new global brands over the next year. This follows a review of its 20,000 products to improve existing recipes and spot gaps in its portfolio. It is understood the new brands include Moo, a calcium-rich children’s milk ice […]
Mercedes Car Group is set to consolidate its 100m pan-European advertising account into BBDO, ending months of speculation about its relationship with UK independent Shop.