Learndirect has axed its sponsorship of The Jeremy Kyle Show just days after he was condemned as a “human form of bear baiting” by a judge. He made the comments after a guest on the programme became the first person convicted of assault on a British talk show. The Board of Ufi, which operates the […]
Prudential has promoted Ali Crossley, lifetime mortgages director, to its top marketing position following the departure of Angus MacIver to Morrisons. She will be the brand’s third marketing director in less than a year. Her previous role will be filled by Keith Haggart, who steps up from senior manager of business development for lifetime mortgages. […]
Unilever has signed up Marco Pierre White as the new face of Knorr stock cubes. It is understood that he will appear in ads over the next year. The move follows comments made by White, who was the youngest British chef to win three Michelin stars, about the brand. He described Knorr stock cubes as […]
Is all well in Sir Richard Bransons garden? The billionaire invited 200 guests to his Oxfordshire home yesterday for the launch of new television channel Virgin 1.
BMW Group has ruled out buying a rival or creating a fourth brand in the short term but says it may still look to make acquisitions in the future. The German manufacturer has been linked with Ford-owned marques Jaguar, Land Rover and Volvo in recent months. Announcing the company’s new strategy following a review of […]
The future of Virgin Radio remains uncertain as owner SMG claims to have received “significant interest” in the station but also refuses to rule out a flotation. The group announced that it planned to float the station this autumn in April but the plans has been delayed by the departure of chief executive Paul Jackson […]
Louise Redknapp has been unveiled as the new face of the Triumph lingerie brand in UK and Ireland. It marks the start of a major oush for the brand, which has also revamped its logo. The singer has signed a one-year contract with the company and will feature in outdoor and press advertising campaigns. She […]
The Government is launching its seasonal flu campaign this Monday (October 1), urging those most “at risk” to get their free flu jab. This year’s campaign will focus on young people, who may be vulnerable to the side effects of the virus. The Department of Health says that last year 58% of people “at risk” […]
Virgin 1 has signed PC World, the computer retailer, as the sponsor of its peak time drama. It will include shows such as The Riches – which stars Eddie Izzard and Minnie Driver – The Unit and Criminal Mind. The deal, which starts on October 8, will include sponsorship idents and will run until the […]
Virgin Radio, the SMG-owned national station, has appointed former LBC managing director David Lloyd as programme director. The move comes just weeks after Lloyd left the London talk station following a management reshuffle by its new owner Global Radio. The programme director role at Virgin has been vacant since the promotion of Paul Jackson to […]
The British Toy and Hobby Association has developed a six-point plan to tighten safety controls following the recent global recall of millions of Chinese-made toys.
BrightHouse, the hire-purchase household goods retailer, has signed a 12-month sponsorship deal with Five chat show The Trisha Goddard Show. BrightHouse will use the deal to introduce its new strapline “Your Weekly Payment Store”. The company’s business development director Hamish Paton says the sponsorship deal reinforces the company’s community approach. “We are working hard to […]
BBC World is launching a global advertising campaign to highlight the international nature of its audience. The broadcaster, which is part of the BBC’s commercial arm BBC Worldwide, describes its viewers as “the internationalists”. The advertising and direct marketing campaign has been developed by Ogilvy RedCard and features portraits of people who characterise the internationalists. […]
Ingram London, the strategic brand consultancy, is closing down after four years. The move comes weeks after it emerged that founder and chairman Chris Ingram was planning to scale back the business and seeking a possible sale. It is understood that Ingram has decided to shut the agency after it failed to grow in line […]
British Airways has appointed OgilvyOne to handle its digital and direct communications in the Asia-Pacific region, following a six-way pitch against agencies including roster agency Tullo Marshall Warren. It is the first time an agency has been appointed by the carrier to handle below-the-line activity in the region. The three-year contract sees the agency head […]