Month: September 2007

Learndirect dumps Jeremy Kyle sponsorship

Learndirect has axed its sponsorship of The Jeremy Kyle Show just days after he was condemned as a “human form of bear baiting” by a judge. He made the comments after a guest on the programme became the first person convicted of assault on a British talk show. The Board of Ufi, which operates the […]

Mortgage director takes top Pru marketing post

Prudential has promoted Ali Crossley, lifetime mortgages director, to its top marketing position following the departure of Angus MacIver to Morrisons. She will be the brand’s third marketing director in less than a year. Her previous role will be filled by Keith Haggart, who steps up from senior manager of business development for lifetime mortgages. […]

Pierre White to be the face of Knorr stock cubes

Unilever has signed up Marco Pierre White as the new face of Knorr stock cubes. It is understood that he will appear in ads over the next year. The move follows comments made by White, who was the youngest British chef to win three Michelin stars, about the brand. He described Knorr stock cubes as […]

BMW rules out acquisitions – for now

BMW Group has ruled out buying a rival or creating a fourth brand in the short term but says it may still look to make acquisitions in the future. The German manufacturer has been linked with Ford-owned marques Jaguar, Land Rover and Volvo in recent months. Announcing the company’s new strategy following a review of […]

Future remains uncertain for Virgin Radio as SMG profits drop

The future of Virgin Radio remains uncertain as owner SMG claims to have received “significant interest” in the station but also refuses to rule out a flotation. The group announced that it planned to float the station this autumn in April but the plans has been delayed by the departure of chief executive Paul Jackson […]

Triumph picks Louise to front campaign

Louise Redknapp has been unveiled as the new face of the Triumph lingerie brand in UK and Ireland. It marks the start of a major oush for the brand, which has also revamped its logo. The singer has signed a one-year contract with the company and will feature in outdoor and press advertising campaigns. She […]

Government targets young people with flu vaccine ads

The Government is launching its seasonal flu campaign this Monday (October 1), urging those most “at risk” to get their free flu jab. This year’s campaign will focus on young people, who may be vulnerable to the side effects of the virus. The Department of Health says that last year 58% of people “at risk” […]

Virgin 1 names PC World as peak time drama sponsor

Virgin 1 has signed PC World, the computer retailer, as the sponsor of its peak time drama. It will include shows such as The Riches – which stars Eddie Izzard and Minnie Driver – The Unit and Criminal Mind. The deal, which starts on October 8, will include sponsorship idents and will run until the […]

Virgin Radio appoints ex-LBC managing director

Virgin Radio, the SMG-owned national station, has appointed former LBC managing director David Lloyd as programme director. The move comes just weeks after Lloyd left the London talk station following a management reshuffle by its new owner Global Radio. The programme director role at Virgin has been vacant since the promotion of Paul Jackson to […]

BrightHouse sponsors Trisha chat show

BrightHouse, the hire-purchase household goods retailer, has signed a 12-month sponsorship deal with Five chat show The Trisha Goddard Show. BrightHouse will use the deal to introduce its new strapline “Your Weekly Payment Store”. The company’s business development director Hamish Paton says the sponsorship deal reinforces the company’s community approach. “We are working hard to […]

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