M&C loses 15m ITV advertising account

ITV is reviewing its £15m advertising account out of M&C Saatchi after nearly two and half years. The agency has declined to repitch for the business.

The review, which is being overseen by the AAR, has been called by group marketing director David Pemsel, who replaced Clare Salmon in the role at the beginning of this year.

The pitch comes just months after Mother was appointed to ITV’s roster in May to create an integrated campaign for the ITV2 drama series Belle de Jour, which airs this autumn. The agency picked up the project without a pitch although broadcaster insisted it would not affect its relationship with M&C.

M&C took over the account in March 2005 after being handed a project by Salmon. The move led Bartle Bogle Hegarty, then the incumbent agency, to resigned the business. Salmon left the broadcaster in January and has since been appointed as group strategy, marketing and customer director at insurance company Royal & SunAlliance.