The FSA seeks marketers for ” consumer engagement” panel

The Food Standards Agency is seeking marketers to form a new panel that will monitor how well the body engages with consumers. It is seeking a Chair and eight members to form the new Advisory Committee on Consumer Engagement.

The FSA is looking for people with experience of “best practice in consumer engagement” from a variety of backgrounds across business, media, academia or the voluntary sector. It also wants two members to have experience with disadvantaged and vulnerable consumers.

Members will be expected to bring specialised knowledge of consumer perspectives, analysis of consumer data, performance measurement or improvement and marketing innovation.

It is hoped that the Committee will provide the board with “quality assurance” of its consumer engagement and it will make recommendations for strengthening its engagement process. It will meet twice a year and will report annually to the FSA board.

FSA chief executive John Harwood says: “By acting as an external challenge to me and my colleagues, the new committee will help the FSA strengthen even further its engagement with individual consumers.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here