Trinity Mirror launches free business paper

Trinity Mirror is launching its first free business title in response to growing consumer demand for free media. BUSINESS 7 is being launched in Scotland and will be distributed every Friday morning with an initial print run of 20,000.

It will be available from commuter points like main line rail stations and airports, along with selected desk drops of business executives.

Trinity Mirror says it will target “work hard, play hard ambitious young business professionals” along with senior executives in businesses across Scotland.

Its launch will tie-in with the introduction of online version, which will include daily business news, a business blog and interactive features.

BUSINESS 7 is being launched by Insider Media, the business publishing division of the Scottish Daily Record & Sunday Mail.

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