Coca-Cola is removing all artificial colours and reducing the sugar content of its Fanta brand, in a move designed to cater for the growing demand for less sugary drinks.
The new product, which will have 30% less sugar, will be phased in across the UK in the coming months. Coke says it is also removing artificial colours from Fanta Zero, its no-sugar variant. The drinks company says discussions with parents, nutritionists and food scientist prompted the move.
The Fanta brand is worth about £118m in the UK, according to Nielsen.
The new Fanta will be backed by a through-the-line marketing campaign including PR, media and in-store promotions.
It will be available 2l bottles, 330ml six-packs, 500ml bottles and 330ml cans.
Fanta is available in a range of flavours including Fanta Orange, Fanta Icy Lemon and Fanta Summer Fruits Zero.