Coke’s Fanta brand ditches colourings and reduces sugar

Fanta%20120Coca-Cola is removing all artificial colours and reducing the sugar content of its Fanta brand, in a move designed to cater for the growing demand for less sugary drinks.

The new product, which will have 30% less sugar, will be phased in across the UK in the coming months. Coke says it is also removing artificial colours from Fanta Zero, its no-sugar variant. The drinks company says discussions with parents, nutritionists and food scientist prompted the move.

The Fanta brand is worth about £118m in the UK, according to Nielsen.

The new Fanta will be backed by a through-the-line marketing campaign including PR, media and in-store promotions.

It will be available 2l bottles, 330ml six-packs, 500ml bottles and 330ml cans.

Fanta is available in a range of flavours including Fanta Orange, Fanta Icy Lemon and Fanta Summer Fruits Zero.

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