HIT Entertainment has strengthened its international marketing team with the appointment of former Chorion head of marketing Lori Heiss to the newly-created role of brand director.
Heiss will be responsible for all international marketing for HIT’s children’s properties, which include Bob the Builder (pictured), Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina, Rainbow Magic and Barney & Friends.
She will be based in London and report to vice-president of international marketing Katie Rollings. In the past, she has worked for Ragdoll in the role of PR and marketing director, where she was responsible for the Teletubbies brand.
The company has also promoted international associate marketing manager Lesli Zadar to international brand manager.
The children’s entertainment producers and rights-owners company is owned by private equity group Apax Partners.