Infiniti picks TBWA for 40m Euro account

Infiniti, Nissan’s luxury marque, has appointed Nissan incumbents TBWA and OMD to handle its £40m pan-European advertising and media planning and buying accounts ahead of its launch in Europe next year.

Infiniti has been in talks with several non-Nissan roster agencies (MW August 23) but has handed the accounts to TBWA and OMD without a formal pitch. The pan-European advertising will be run from TBWA’s Paris office.

Tullo Marshall Warren, which also works with Nissan, has won the direct marketing and digital accounts for Infiniti following a pitch against undisclosed agencies. The marque is also holding a pitch for its events and sponsorship business.

Infiniti Europe head of marketing communications Andreas Sigl says: “We looked at who was in the Nissan family as a starting point but it wasn’t a requirement to appoint those agencies. We kept the playing field level and looked to find the best agencies for our business.”

Sigl and Infiniti Europe marketing director Bastien Schupp oversaw the agency search. Schupp, who was previously general manager for brand and advertising at Nissan Europe, was handed the top marketing role at Infiniti Europe earlier this year (MW April 5).

Infiniti launched in the US in 1989 and sales increased by 88% between 1999 and 2005 to 136,401. The line-up includes luxury sports utility vehicles and executive saloons.

Infiniti will be going up against Toyota’s luxury marque Lexus, which has seen sales jump 60% across Europe in five years.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here