MindShare and MPG to share Axa media account

Axa, the financial services group, is understood to have split its 15m media planning and buying account between MindShare and Media Planning Group (MPG). The business was previously handled by OMD Connect, a joint venture between OMD UK and WWAV Rapp Collins, which pulled out of the pitch at the end of July.

Axa, the financial services group, is understood to have split its £15m media planning and buying account between MindShare and Media Planning Group (MPG). The business was previously handled by OMD Connect, a joint venture between OMD UK and WWAV Rapp Collins, which pulled out of the pitch at the end of July.

It is thought that planning and buying for the main Axa brand will be handled by MindShare, while MPG will be responsible for the group’s Axa Sun Life-branded products. The majority of this work is direct response-driven.

Axa called the review in April. Carat also pitched for the business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here