Yahoo! signs Bebo display ad deal

Yahoo! has signed a deal with Bebo that gives it the right to sell the majority of the social networking site’s display advertising in the UK and Ireland. Yahoo! says the agreement will provide its advertisers with “substantially improved” marketing opportunities in the traditionally hard-to-reach 13- 24-year-old age group. 

As part of the deal, Yahoo!’s knowledge service Yahoo! Answers will be integrated into Bebo’s website and a new toolbar will allow Bebo users to monitor their social network even when they are not on the website. 

The partnership is an extension of a deal signed in May which saw Yahoo! begin providing search on Bebo. Yahoo! Europe managing director Toby Coppel says: “This is the next step of our ongoing strategy to build the largest and most effective online advertising network.” 

Bebo has more than 38 million members worldwide and is the UK’s second most engaging website after Google, according to comScore World Metrix. Yahoo! and Bebo will begin to roll out the joint initiatives before the end of the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here