AA green group to back car trade

Peta%20BuscombeThe Advertising Association (AA) is planning to set up a focus group on climate change to convince politicians and lobby groups about green commitments made by the automobile and energy industries.

The new group aims to engage with the industries that are most likely to be seen as the purveyors of global warming.

It continues the AA’s drive against the increasing threat of restrictions on advertising. The association is already in the throes of planning a high-profile publicity campaign to promote the “positive” role of advertising, to protect “advertising freedoms” (MW June 21).

AA chief executive Baroness Peta Buscombe says: “The focus group will look at protecting the freedom to advertise for the car and the energy sectors, which could be under threat from those who see these industries as contributing to global warming.”

Buscombe adds that the focus group will also look at educating these businesses in the development of sustainable business models so that they can become part of the solution for climate change. She adds: “I am trying to promote advertising as a powerful force for good.”

The climate change initiative is one of the many projects being considered by the AA, which is also in the process of restructuring. The details are still being worked out.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here