Gala Casinos overhauls loyalty scheme

Gala Casinos is poised to overhaul and expand its Fortune loyalty scheme and has appointed former Boots marketing manager Amy Corbett to oversee the launch. Corbett, who takes the same role, will report to marketing director Andy Goram.

Gala says the Fortune loyalty scheme, which is running in casinos in cities including Glasgow and Nottingham, is the first of its kind and offers benefits to casino-goers based on their gaming frequency, food and beverage purchases and introduction of new members.

Points can be redeemed against items from the Fortune gift catalogue as well as food and drink.

At Boots Corbett worked on marketing the Boots advantage card and was responsible for recruiting more than 2.6 million cardholders. She also worked on the retailer’s Health and Beauty magazine.

The Gala Coral Group is an integrated gaming company with 1,750 retail-trading outlets in the UK. Last December it assigned its £8m advertising account to Red Brick Road without a pitch (MW December 14 2006). The agency was given the brief to work across the group on brands such as Gala Bingo, Gala Online Gaming, Gala Casinos and Eurobet.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here