Gyro gets go-ahead for Tuxedo card

Sun%20CardGyro International, the integrated agency, has been apppointed to handle the advertising for Tuxedo Money Solutions, the prepaid card company. The agency won the business after a five-way pitch against undisclosed agencies.

Its first task is to create the launch advertising for the new Sun-branded card, announced earlier this week. The campaign will include marketing and promotions in the newspaper, and support across its digital, web and mobile properties.

Tuxedo chief executive Mark Simon expects marketing might of The Sun and its cross-platform capabilities to develop the fledgling UK prepaid market. It is the first co-branded card launch from the company.

It will rival The Mirror’s existing Quidity prepaid debit card. The card is not attached to a bank account and can be loaded with cash through PayPoint and Post Office outlets across the UK, wage transfers, credit or debit cards online and bank transfers.

Gyro will also work on other Tuxedo business, with the card company expected to launch a number of high profile co-branded cards in coming weeks. It has been tasked to design and develop the Tuxedo brand.

The card company was founded by entrepreneur Ali Sarikhani, who launched Alpha Telecom, and former Alpha group marketing director Colin Loubser.

Earlier this year, Tuxedo appointed Total Media to handle its media planning and buying account (MW March 22).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here