Gyro International, the integrated agency, has been apppointed to handle the advertising for Tuxedo Money Solutions, the prepaid card company. The agency won the business after a five-way pitch against undisclosed agencies.
Its first task is to create the launch advertising for the new Sun-branded card, announced earlier this week. The campaign will include marketing and promotions in the newspaper, and support across its digital, web and mobile properties.
Tuxedo chief executive Mark Simon expects marketing might of The Sun and its cross-platform capabilities to develop the fledgling UK prepaid market. It is the first co-branded card launch from the company.
It will rival The Mirror’s existing Quidity prepaid debit card. The card is not attached to a bank account and can be loaded with cash through PayPoint and Post Office outlets across the UK, wage transfers, credit or debit cards online and bank transfers.
Gyro will also work on other Tuxedo business, with the card company expected to launch a number of high profile co-branded cards in coming weeks. It has been tasked to design and develop the Tuxedo brand.
The card company was founded by entrepreneur Ali Sarikhani, who launched Alpha Telecom, and former Alpha group marketing director Colin Loubser.
Earlier this year, Tuxedo appointed Total Media to handle its media planning and buying account (MW March 22).