New campaign: Renault goes against grain with Twingo campaign

Renault is launching its biggest advertising push of the year so far to mark the UK launch of its Twingo model. The £3m campaign has been created by Publicis.

The outdoor, radio, press and digital campaign, which breaks this week, aims to position it as a “small car with a big attitude”. Renault brand director at Publicis Jonathan Campbell says: “This campaign goes against the grain by showing the Twingo to be a very different animal – an unapologetic, serious and intriguing small car with bundles of attitude.” Large digital projections of the car will be beamed onto buildings and landmarks around the UK as part of the campaign.