Troubled Mattel recruits senior vice-president from within

Mattel has drafted in its former UK marketing director David Allmark to head the troubled toy manufacturer’s UK and Canadian markets. Allmark will take up his post as senior vice-president and general manager of the division in October, replacing Jean-Christophe Pean.

Allmark comes from Mattel-owned Fisher-Price Friends in New York, where he was also senior vice-president and general manager. He became Mattel marketing director in January 1999 following the departure of group marketing director Melanie Stubbing.

Previously, he worked for Bluebird as marketing director, although the role was axed after the toy company was acquired by Mattel in 1998. He was promoted to Fisher-Price marketing director in 2001 (MW August 23, 2001).

Pean has been promoted to vice-president and general manager of the continental Asia and Australia/New Zealand region after four years as Mattel’s UK chief.

The news follows Mattel’s third toy recall following fears of harmful levels of lead in the paint. The toy manufacturer was forced to perform a U-turn by launching a print ad campaign in the UK after saying it was unnecessary, as revealed on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here