Alzheimer’s Society, the dementia charity, is revamping its branding after a review of its of core functions. The organisation commissioned a new logo, strapline and visual identity after developing a new vision, mission and values.
The London-based Conran Design Group, whose clients include British Telecom, Debenhams, Nationwide and Orange, created the visuals with a brief to highlight the broader work of the charity.
The logo has been designed to be optimistic, bright, clean and approachable, while the strapline, “Leading the fight against dementia”, was developed to convey how the charity works with all diseases that cause dementia, not just Alzheimer’s.
Alzheimer’s Society champions the rights of people and their carers, living with dementia and funds research into the illness.